Editorial

Why modern game publishers must rethink communication, player journeys, and loyalty to succeed in an oversaturated, platform-controlled market.

Today is an unprecedented time for video games. That has been especially evident at 2024’s industry events to date, where conversations have focused on what the future holds, and how we can make tomorrow a better home for games and the people that make them. It’s now six months into the year, and we’ve attended most major shows. So we’re rounding up all that we’ve observed and learned. Fortunately, there are ample reasons for optimism.

Does a new era of open game publishing platforms mean putting power back in the hands of devs? Or are the industry’s walled gardens simply undergoing a rebuild?

Blockchain games are hotly debated as the future of gaming. But, are they really the revolution that some suggest or are regular games already providing these features? We take a look at the rise of web3 games, the failure of first-party platforms to innovate, and how you can incorporate these features into your game without building them yourself or jumping on the blockchain bandwagon.

The concept of an emerging metaverse bristles with fascinating potential, but it is technology that will make it a reality. So let’s take a look at the tech that makes it possible, and what game devs need to consider as they embark to build virtual worlds..