We've launched Player Segments for Broadcasts, allowing you to target messages to specific groups of players based on:
- Their platform (Steam, Nintendo, PlayStation, etc.)
- When they were last seen in-game
- The date they were first seen
Here are some examples of how segments can be used:
- Announcing platform-specific events or updates to players on a particular console
- Promoting sales or discounts that only apply to certain groups
- Sending maintenance notifications only to players who will be affected
- Re-engaging players who haven’t logged in for a while with information about what's new in the game
More segmentation rules are coming soon to help you personalize Broadcasts even further.