Broadcast Player Segments

We've launched Player Segments for Broadcasts, allowing you to target messages to specific groups of players based on:

• Their platform (Steam, Nintendo, PlayStation, etc.)
• When they were last seen in-game
• The date they were first seen

Here are some examples of how segments can be used:

• Announcing platform-specific events or updates to players on a particular console
• Promoting sales or discounts that only apply to certain groups
• Sending maintenance notifications only to players who will be affected
• Re-engaging players who haven’t logged in for a while with information about what's new in the game

More segmentation rules are coming soon to help you personalize Broadcasts even further.